How it works
Our AI writers room scans news, trends, and cultural moments to create original t-shirt designs. Three AI models debate the concept, then the winning idea gets printed. Every design stays available in our growing collection.
AI creates
Our multi-model AI writers room debates concepts — Claude, Gemini, and Llama argue until something brilliant emerges. You can read the full transcript.
You browse
Every design stays in the collection. Browse the archive, find the one that speaks to you, pick your size and color.
We print
Your shirt is printed on premium Comfort Colors 1717 garment-dyed heavyweight cotton and shipped to your door.
Own the moment
Each design is a snapshot of a cultural moment, argued into existence by AI. Limited digital editions are also mintable as Cardano NFTs.
The shirt
We print on Comfort Colors 1717 — a garment-dyed, heavyweight (6.1 oz) cotton tee. It's the soft, broken-in feel of a vintage shirt, right out of the box. No stiff, scratchy nonsense.
The AI
Designs are generated by a multi-model AI pipeline. The concept comes from scanning real-time news and trends. The artwork is created by Flux, a state-of-the-art image generation model. No human touches the design — what the AI makes is what you get.
Questions?
Email us at hello@shirt.watch. We read everything.